Branding Resources - NetCastles

Branding doesn’t have to feel mysterious.
Clarity makes it personal and easy to build on.

These curated tools help you explore the layers of your brand: your purpose, voice, archetype, and audience. Everything here aligns with the NetCastles philosophy of clarity, intentional creativity, and sustainable structure.

Use these as starting points — not prescriptions. Take what helps, skip what doesn’t.

If you discover a link that’s broken or something new worth adding, feel free to email me at Sites@NetCastles.org.

Last updated: October 2025

Start With Your Why

Your Why is your motivation, your purpose, the thing that drives your inner compass.

TED Talk: How Great Leaders Inspire Action http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Discover Your Why Workbook http://liveyourlegend.net/email-updates/

Discovering Why Purpose Pack http://sourcesofinsight.com/discover-your-why/

Explore Brand Personality and Archetypes

Brandality Quiz from Kaye Putnam gives you percentages, good info in the results she sends http://kayeputnam.com/brandality-quiz/

Primary Archetype Quiz from Cerries Mooney Creative more personal, free with email opt-in, good info in the results she sends https://www.cerriesmooney.com/archetype-test

Brand Psychology Workbook http://kayeputnam.com/youre-in/

Share Your Brand Story http://hopkinsprinting.com/wp-content/uploads/2014/12/Brand-Worksheet_Brand-Story.pdf

Brand Story Worksheet http://www.yourwriterplatform.com/wp-content/uploads/2015/12/Brand-Story-Worksheet-PDF.pdf

Use Your Voice http://byregina.com/wp-content/uploads/2014/05/Use-Your-Voice-Worksheet.pdf

Define Your Purpose and Vision

Get Brand Clarity https://tizzit.co/get-brand-clarity-workbook/

Identify Your Value Proposition http://www.marketingexperiments.com/blog/wp-content/uploads/MarketingExperiments-Value-Prop-Worksheet.pdf

Craft Your Message

Brand Positioning Statement http://contagious-ideas.com/wp-content/uploads/2012/09/BCSI-Brand-Positioning-Worksheet_FNL.pdf

Upgrade Your Elevator Pitch http://s3.amazonaws.com/media.skillcrush.com/skillcrush/wp-content/uploads/2015/05/Elevator-Pitch-Worksheet.pdf

The Elevator Pitch https://ehadvising.com/marketing/formula-for-a-killer-elevator-pitch/

Find the Words That Stick

Blog Header Tagline http://designyourownblog.com/wp-content/uploads/Blog-header-tagline-worksheet.pdf

Nailing Your Tagline https://s3-us-west-1.amazonaws.com/building-authentic-brands/BAB-Tagline+Worksheet.pdf

Plan Your Online Presence

In How to Blog for Profit Without Selling Your Soul, Ruth Soukup talks about developing 5 main categories of content. These can be categories/types/values offered. This way a visitor/reader can go straight to the thing of most value to them.

Next you develop pillar content (also called cornerstone content) for each of these categories. This would be the pieces that offer the most value and are best representative of your work. If something were to go viral/become a bestseller you would want it to be one of these pieces. There’s nothing worse than something going viral that has nothing to do with anything else you’re doing, you get all those visitors that you have nothing else for.

Write With Purpose

Blog posts have shifted, it is no longer ideal to post every day. Less frequent, higher quality posts get better search engine positioning. You can post as infrequently as once a month. However, Google heavily penalizes inconsistent posting, so you need to commit to whatever schedule you settle on.

How to Create an Editorial Calendar http://aeolidia.com/wp-content/uploads/2015/10/aeolidia-editorial-calendar.pdf

Planning Your Content Strategy http://aeolidia.com/wp-content/uploads/2015/01/website-content-strategy-aeolidia.pdf

Targeted Traffic to Your Website http://aeolidia.com/wp-content/uploads/2015/02/aeolidia-targeted-traffic.pdf