Turning purpose into narrative, and narrative into action.
Project Overview Monadnock Community Hospital (MCH) is a nonprofit healthcare organization serving the Monadnock region of New Hampshire for more than 100 years. As part of a lean, creative marketing team, I directed strategic content and communications initiatives that deepened community relationships and elevated the hospital’s trusted reputation for compassionate, high-quality care. My work integrated…
Building structure around creative chaos OverviewThe Eveling is a queer alt-fashion creator blending cosplay, EGL (elegant gothic lolita), performance, and emotional honesty into a vivid expression of self. NetCastles partnered with Vic (The Eveling) to turn that creative whirlwind into a structured brand and content system, one that kept the heart and humor of the…
Overview Each of these projects began with people who care deeply, about their neighbors, their missions, or their craft.From local nonprofits and churches to authors and small business owners, these collaborations brought warmth and clarity to organizations built on service, creativity, and community spirit. Working with so many helpers has taught me how to help…
Union Congregational Church of Peterborough (UCCP) is a historic congregation known for its warmth, service, and joyful fellowship. When their leadership reached out through word of mouth, they wanted more than a new website, they wanted a digital home that felt as welcoming and inclusive as the people inside. Their previous Wix site felt outdated,…
Overview NetCastles is my story-driven brand consultancy for nonprofits, creatives, and mission-led professionals. The consultancy centers on a guiding philosophy: every strong story needs both a heartbeat and a blueprint. NetCastles offers both — clarity and structure, alongside empathy and narrative depth. Role: Founder, strategist, designer, and mentor. Scope Brand identity Messaging architecture Strategic frameworks Client…
M D Flyn (2016–Present) Overview M.D. Flyn is a fiction writer whose work is atmospheric, introspective, and grounded in emotional depth. The goal was to design an identity that felt quiet, intentional, and supportive of long-form creative storytelling — something that could grow with the author over time. Role: Identity designer and narrative brand guide. Scope…
Monadnock Writers Group (2016–2022) Overview Monadnock Writers Group is a long-standing literary community dedicated to supporting writers across the region. Their communications had grown organically over many years, leading to visual inconsistency and materials that no longer reflected the strength of the community. They needed gentle modernization that respected tradition while making their outreach more…
